You've got a team in place. Growth should be easier by now.
Not sure what's holding growth back? Let's talk.
Not sure what's holding growth back? Let's talk.
Your pipeline numbers look fine on paper, but something feels off. You're not sure you can trust them.
Your team is busy.
Deals are moving.
But you've lost the direct customer relationships that got you here.
You keep asking
"why did we lose that deal?"
and no one has a clear answer.

Most revenue stagnation isn't a people problem or a market problem. It's a visibility problem — and it's fixable. I work with founders of B2B tech and services businesses including managed service providers (typically 20–100 people) who've built out their commercial team but feel disconnected from what's driving results.
I come in as a Fractional Growth Lead — combining commercial strategy, hands-on diagnostic work, and modern tools — to give you clear answers and a path forward in weeks, not months.

A focused diagnostic that combines commercial expertise with modern tools to get you answers in weeks, not months.
We examine your go-to-market from the inside — pipeline health, customer insights, team alignment, and messaging — and give you a clear picture of what's working, what isn't, and where to focus first.
Ideal if: You sense something's off but can't pinpoint it. Or your team is active but conversion is inconsistent.
Outcome: A prioritised GTM action plan you can act on immediately.

Ongoing commercial leadership for founders who want a trusted strategic partner embedded in the business.
I work alongside your team on a retainer basis — keeping your go-to-market sharp, your pipeline healthy, and your growth strategy moving — without the cost or commitment of a full-time hire.
Ideal if: You've validated the direction and want consistent execution momentum.
Outcome: Restored visibility, a higher-performing commercial team, and a founder who's back in control.
I'm Michelle — a GTM specialist with 20 years across B2B sales, marketing, and commercial leadership in tech and services, including senior roles at Fujitsu and Computershare. I've seen what breaks at the growth stage, and I know how to fix it. I work with a small number of clients at a time so I can be genuinely useful, not just advisory.
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